We are open Thursday to Sunday 11am-8pm


Our featured vendor of the month!

juice because

Juice Because was founded in June 2014 by Elisa Boyd and Leigh Gibney. It started as a passion project for offering friends and family a healthy and convenient on-the-go drink option. Creating an ideal lifestyle was the idea that launched Juice Because: Elisa and Leigh desired to curate natural products for all aspects of their daily routine.

Elisa and Leigh ran the business part-time while maintaining full-time oil and gas marketing jobs to start, but in January 2016 they opened their first retail/production space. Juice Because has since grown into a busy little shop in Calgary’s Beltline community on. The booth at Avenida Food Hall & Fresh Market is the second location.

Knowledge is at the core of Juice Because and Elisa and Leigh believe it has enabled them to create products that speak to an entire way of living. Placing a strong focus on education, their juices and cleanse packages help customers feel empowered to live a healthy lifestyle. Their values are rooted in providing a quality product, exceptional customer experience, and knowledge to continue making informed healthy lifestyle decisions. To mirror the value of their products, all other facets of their business were cultivated to keep knowledge, experience, and quality at the forefront. From packaging and suppliers to staff and community partnerships, everything reflects Juice Because’s holistic approach.